westridge.io
AI Edge · Daily Market Intelligence

AI Edge — A Daily Market Brief
for Busy Leaders

A daily AI-generated market brief, built from your own sources — and, with AI Edge Pro, mapped to exactly what you sell.

Daily
Delivered every morning
$99/mo
AI Edge · or $990/yr
$199/mo
AI Edge Pro · or $1,990/yr
We use it ourselves

We use AI Edge ourselves every morning. It's the same system we rely on each day to decide which prospects to contact next.

See it before you buy it

What lands in your inbox,
every morning.

A sample brief — illustrative content, not a real event — showing the difference AI Edge Pro's portfolio mapping makes.

AE
Your AI Edge Brief — Tuesday, July 14
Sample
Item 1 · Market
Mid-market CRM platform ships native AI lead-scoring

A widely used CRM in the SMB segment shipped built-in AI lead scoring this week — a signal that “AI-native” is becoming a baseline expectation, not a differentiator, in adjacent tooling categories.

Item 2 · Regulatory
State regulator proposes longer record-retention window for advisors

Draft rule would extend required retention of client communications — a compliance lift most firms haven't budgeted for.

AI Edge Pro — mapped to what you sell

Your offering: Knowledge Engine (compliance-safe document retention & retrieval). The angle: firms affected by this rule need a searchable archive with a full audit trail before it takes effect — a timely opening for a Knowledge Engine conversation.

Item 1 is what every subscriber sees. The mapping box under Item 2 is what AI Edge Pro adds — every item, not just one.

Who it's for
Operators and founders

A five-minute morning read instead of an hour scanning industry news for what actually matters to your business.

Sales and business development teams

The same system we run on ourselves to prioritize outreach — market-moving news, filtered down to what’s worth a call, not a generic digest.

Teams tracking a specific industry

AI Edge builds your brief from the sources that actually cover your space. AI Edge Pro adds your own catalog so each story is mapped to what you sell.

How it's built

Five steps.
Every morning.

01 · Collect
Your RSS feeds — trade press, competitor newsrooms, regulator feeds — pulled daily.
02 · Filter
AI picks the handful of stories that actually matter — not everything that happened.
03 · Map
AI Edge Pro only: each story matched to your products and services — what happened, why it’s relevant and how to act on it.
04 · Explain
A short “why this matters” note, written the way an analyst would, not a press-release summary.
05 · Review
Your choice. A person can check each brief before it’s sent, or briefs can go out automatically. With review on, a late review never holds up the brief — it still arrives on schedule.
Typical use cases
  • →A regional operator gets a daily digest built only from the trade press, competitor newsrooms and regulator feeds that matter in their market.
  • →An AI Edge Pro subscriber sees a competitor’s new feature announcement mapped directly against their own catalog the next morning — what happened, why it matters, the angle to use on the next call.
  • →A team outgrows AI Edge’s market-only view, adds their catalog and upgrades to Pro for a $300 setup difference.
Pricing

Built from your sources.
Mapped to what you sell, when it matters.

AI Edge
$99
/mo + $200 one-time setup

Your industry, your sources. We build your brief from the RSS feeds that matter to you — trade press, competitor newsrooms, regulator feeds — and deliver a daily digest of what moved in your space.

  • ✓Up to 15 customer-supplied RSS feeds
  • ✓Scales in blocks of 15 feeds — +$100/mo per additional block
  • ✓Annual: $990/yr — two months free (+$1,000/yr per additional block)
  • ✓Daily email
  • ✓One-time configuration and calibration
Request setup
AI Edge Pro
$199
/mo + $500 one-time setup

Everything in AI Edge, plus your product and service catalog seeded into the engine. Each brief item is mapped against your portfolio: what happened, why it’s relevant to what you sell, and the angle to act on it.

  • ✓Up to 15 customer-supplied RSS feeds
  • ✓Scales in blocks of 15 feeds — +$200/mo per additional block
  • ✓Annual: $1,990/yr — two months free (+$2,000/yr per additional block)
  • ✓Each story matched to what you sell
  • ✓Suggested angles per item
  • ✓Setup difference of $300 when upgrading from AI Edge
Request setup

Daily delivery on both tiers. Each tier includes up to 15 customer-supplied RSS feeds and scales in blocks of 15 beyond that: AI Edge adds $100/mo per block, AI Edge Pro adds $200/mo per block. We update your AI Edge Pro catalog quarterly at no charge. Bigger changes are quoted separately.

Activation

What we need
from you.

Two tiers, two inputs. AI Edge Pro needs one more thing from you than AI Edge does — everything else about activation is identical.

AI Edge — what we need
  1. 1.Your source list — publicly accessible RSS feeds (publications, competitor newsrooms, regulatory sources), in blocks of 15. Paywalled or authenticated sources are custom scope, quoted separately.
  2. 2.A named contact for a 30-minute configuration call.
  3. 3.Delivery email address(es) or distribution list.
AI Edge Pro — what we additionally need

Everything AI Edge needs, plus:

  1. 4.Your product/service catalog — a one-page description per offering is sufficient.
What we do (same for both tiers)

We check your feeds, set up your private index, tune what counts as relevant and run a 3-day test before going live. Typical activation: under one week.

AI Edge vs. AI Sales Signal

AI Edge reads the market: it tells you what's moving in your industry and how it relates to what you offer. AI Sales Signal reads your accounts: it watches the specific firms you're targeting and turns events at those firms — a leadership change, a filing, an announcement — into a brief that starts a sales conversation. Market first, then accounts. Many teams move from one to the other.

Want intelligence on your specific target accounts, not just the market?

See AI Sales Signal →
Custom scope

Need it shaped
around your business?

Any engagement can also be built to your own scope, starting at $10,000. We begin with discovery, then agree the output and the price in writing before any work starts. It's never an open-ended hourly bill. The terms match the packaged build: fixed price, a person approves every change and you own everything we build.

Scope a custom AI Edge engagement →

Start your morning
already briefed.

Book a scoping call — we'll confirm your sources, scope AI Edge or AI Edge Pro, and get you live within a week.